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Apple funding own original podcasts
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Apple Will to Funds its Own Exclusive Original Podcasts

Apple has diversified its own business from providing smartphones to upcoming new streaming service Apple+. It is also working to enter into the health sector that will enable the patients and clinicians to keep track of their patients. Now, the trillion-dollar company will be funding its original podcasts that will be exclusively available on Apple.

The company said that the introduction of exclusive podcasts will help to ease up the competition with rivals. Spotify and Sticher are one of Apple’s competitors that funds their own podcasts. According to the people close to the matter, Apple has reached out to the media companies to the possibility of buying the copyrights on podcasts.

Apple is still in a”preliminary stage” of the process. But it is said that it will be launched with its Apple+ service which will be launching this fall. Bloomberg reported that Spotify share price dropped by 1% after Apple announced about original podcast funding. Spotify invests heavily in podcasts. CEO Daniel Ek said that the company plans to invest $400M-$500M in original podcasts by purchasing Gimlet Media and Anchor, two podcast startups.

While Apple podcast app is the number one app in the podcast ecosystem. Previously, the company used to play a neutral role in the podcast world as it used to provide directory link and the users could download the podcast from any of the servers. Now, the business model will be redesigned.

This whole scenario depicts that Apple is moving towards the service-based company after its iPhone sales dropped worldwide and of course to diversify the company. Apple teased the release of 60 new emoji to iOs and Mac this fall.

Apple said:

“Following Apple’s proposal to the Unicode Consortium last year to introduce more disability-themed emoji, a new guide dog, an ear with a hearing aid, wheelchairs, a prosthetic arm, and a prosthetic leg will be available in the emoji keyboard.

Celebrating diversity in all its many forms is integral to Apple’s values, and these new options help fill a significant gap in the emoji keyboard.”


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Julie Halpert
My goal is to fill my days writing and editing, either on a freelance, project or full-time basis. I also co-teach a journalism course and would be delighted to expand the time I devote to instruction on the craft of journalism, either in the classroom or as a media coach. I'm always eagerly looking for new opportunities in writing, editing and public speaking