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Apple Chief Design Jony Ive and CEO Tim Cook
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Apple’s Chief Design Officer Jony Ive Departs From The Company To Form His Own Independent Company

Apple Inc said that their Chief design Jony Ive will depart from the company at the end of the year. The news of his departure comes on Thursday whose involvement in the iPhone’s design arena has become less in the day to day life. Jony Ive will shift his focus from the product development to its own independent company that will be based on the services.

The trillion-dollar company’s stock dropped by 1% after the news. He had worked at Apple for more than 20 years. Now, former chief design officer will start his own design business called LoveForm with his longtime friend and fellow designer Marc Newson. And Apple will be its client.

“While I will not be an employee, I will still be very involved — I hope for many, many years to come. This just seems like a natural and gentle time to make this change,” Jony Ive told Financial Times. The announcement has undoubtedly raised the abilities of Apple to develop and launch impressive products in the future. Jony Ive has worked on Mac and iPhone products for more than a decade and scaled the Apple’s sales over the years.

“Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998′s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,” said Apple CEO Tim Cook in a statement.

According to Apple, the design team which was managed by Jony Ive will be headed by Evans Hankey, vice president of Industrial Design, and Alan Dye, vice president of Human Interface Design who will report to Chief Operating Officer Jeff Williams. In his last years, Jony Ive invested his time in building $5 Billion Apple Work in Cupertino, California.

In the 1990s, the company was diving into bankruptcy but he did not only retrieved the company from the downfall but made the company as one of the most valuable companies by designing a string of hit products which includes iPod, iPhone, and Mac.

The latest news after Apple’s Chief Design departure is that Apple announced Sabih Khan senior vice president of operations. He has been working with Apple for the last 24 years. At this position, he will continue to report to Jeff Williams.

“I’ve been privileged to work with Sabih for more than 20 years, and you won’t find a more talented operations executive anywhere on the planet,” said Williams. “He is a world-class leader and collaborator, and I have no doubt that he will be the best leader of the Ops team in Apple’s history,” Tim Cook said in a statement.

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Simon Hemelryk
An innovative and experienced editor and content producer of highly successful, nationally and internationally covered, agenda-setting, print and online material for Reader's Digest, national newspapers, Saga and more. Accomplished team manager and writer. Created and produced numerous brand, PR and revenue-boosting articles, campaigns, advertorials, supplements and guides.