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Facebook Rolls Out Tool In The US To Help People To Donate Blood

Facebook, one of the biggest tech giant company wants to help the blood banks to find its donor easily. The largest social media platform said its building a tool for the USA to sign up the person as a blood donor and will receive notifications as the blood banks near the person needs help.

The first look of the tool was released in 2017 and it’s already out in India, Bangladesh, Brazil, and Pakistan. Now, it’s starting in the USA starting with Chicago, New York City, San Francisco Bay Area, Baltimore and Washington, DC. It will spread out to the whole country in the following months.

Facebook’s director of Health, Hema Budaraju said that generally, people don’t know how to and when to donate the blood. Therefore, with the help of the new tool, the awareness among the people will increase and it would be convenient for the blood banks. “Blood donor recruitment is not a specific challenge for certain countries, it’s an universal problem,” she said.

Every two seconds, someone in the US needs blood, and one donation can save up to 3 lives, according to the American Red Cross. About 6.8 million people in the US donate blood every year. Facebook allows you to be blood owner if your age is between 18-65. And it also tells that it won’t share the personal information with hospitals and blood bank until one decides to do it.

Along with the new tool, Facebook says it Watch videos reach 720 Million viewers per month. It also said that at least 140 million spent at least one minute on the Watch daily. The company has set premiere dates for the new shows on the Watch. “We want to make sure the audiences know when these shows are coming, so we can starting building communities around them,” said Matthew Henick, Facebook’s head of content planning and strategy.


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Simon Hemelryk
An innovative and experienced editor and content producer of highly successful, nationally and internationally covered, agenda-setting, print and online material for Reader's Digest, national newspapers, Saga and more. Accomplished team manager and writer. Created and produced numerous brand, PR and revenue-boosting articles, campaigns, advertorials, supplements and guides.