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Nike Defends Pulling Of Betsy Ross Shoe From Its Shelves

Nike, the sneaker giant defends its decision of pulling off “Betsy Ross” Shoe from its shelves after NFL-star-turned-activist Colin Kaepernick objected the design and asked for the change. Some of the Nike employees were shocked by Colin’s involvement which featured  American Revolution and commonly referred to as the Betsy Ross flag.

Colin said using the Betsy Ross flag is an offensive symbol as it connects to an era of slavery. Earlier Nike spokesperson says “Nike has chosen not to release the Air Max 1 Quick Strike Fourth of July as it featured the old version of the American flag”.

The sneaker version of Air Max 1 USA was limited version and pulling off didn’t burn a hole in their pocket. The design was created in 1770s to represent 13 colonies and from then flags were changed to the present face of the U.S. flag. After the release, people called Nike unpatriotic and lashed Twitter with @Nike. Nike retrieved the shoes from the Nike specialty stores and didn’t explain the reason.

The governor of Arizona seized the financial incentives to built a manufacturing plant. Nike was considering to build the plant by investing $185 Million and employ 500 people. “Words cannot express my disappointment at this terrible decision,” Gov. Doug Ducey wrote in a string of messages on Twitter. “I am embarrassed for Nike.

After critics call Nike unpatriotic, it says it supports thousands of U.S. athletes, including the U.S. Olympic and soccer teams, employs 35,000 people domestically and remains committed to creating jobs in the country.


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Julie Halpert
My goal is to fill my days writing and editing, either on a freelance, project or full-time basis. I also co-teach a journalism course and would be delighted to expand the time I devote to instruction on the craft of journalism, either in the classroom or as a media coach. I'm always eagerly looking for new opportunities in writing, editing and public speaking