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Tim Cook Calls Reports About Jon Ivy Departure From Company As Absurd

Apple’s CEO Tim Cook fiercely disputed the reports from the Wall Street Journal as absurd on the departure of Chief Executive Officer Jon Ivy from Apple. The report questioned the company’s ability to uphold its commitment to innovative design.

A report published by the Wall Street Journal that said that Jon Ivy’s departure could be seen a long time ago. It said that Jon was frustrated with Tim’s leadership and alleged lack of interest in the design production process. But Tim Cook said in an email to NBC that “The story is absurd,” Cook said in an email. “A lot of the reporting, and certainly the conclusions, just don’t match with reality.”

Many of them know that Apple doesn’t rebuke to the news but the report made the executive frustrated. “At a base level, it shows a lack of understanding about how the design team works and how Apple works,” Cook said. “It distorts relationships, decisions and events to the point that we just don’t recognize the company it claims to describe.”

While Tim Cook called the reporting undermining the capabilities of Apple, the senior vice president of communications Collen Schwartz said that the newspaper stands by its reporting. “People in the design studio rarely saw Mr. Cook, who they say showed little interest in the product development process — a fact that dispirited Mr. Ive,” Mickle from Wall Street Journal reported.

Apple is one of the most valuable and profitable companies in the industry but the fact that the company has more people from the finance sector rather than technology related has grown Ivy frustrated and was one of the reasons of him for leaving the company.

“The design team is phenomenally talented,” Cook told NBC News. “As Jony has said, they’re stronger than ever, and I have complete confidence that they will thrive under Jeff, Evans and Alan’s leadership. We know the truth, and we know the incredible things they’re capable of doing. The projects they’re working on will blow you away.”


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Brooke Binkowski
Experienced, enthusiastic, award-winning multimedia reporter and editor (digital storytelling, radio, print, video, photography) with especially strong interest in human rights, arts & culture, geekdom, border, environmental, and immigration issues. Backpack reporter.