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Walmart Launches Subscription Service Worth $98

The American multinational retail corporation Walmart has launched an unlimited grocery delivery service that costs $98. Walmart has started with the service to expand its boost its existing delivery pick up efforts. It is also aiming to become the first option for the consumers than going for Instacart, Target’s Shipt and Amazon Prime Now/Whole Foods.

Prior to their Delivery unlimited subscription, the company offered online delivery service and it would cost $9.95 delivery fee for each order. With the help of the subscription, consumers can skip the pre-order fee. Currently, Walmart is offering customers to opt for  $98/annual subscription or $12.95/month service. People can also go for a 15 days trial period. Last week, Target also announced the dedicated site for the same day delivery service. It has integrated themselves with Shipt and is offering a $99/annual subscription. As of now, Amazon is the most expensive among all of them with $119/year.

It is still unclear if the Delivery Unlimited is available in all the years. In Walmart’s FAQ section, the company says “there’s a good chance Delivery Unlimited is in your area.”  about the availability of the service in the area. Unlike other delivery services, Walmart doesn’t operate their own delivery services while they rely on independent contractors such as Point Pickup, Skipcart, AxleHire, Roadie, Postmates, and DoorDash. It has also tried, then ended, relationships with Deliv, Uber, and Lyft.

In the first quarter, Walmart’s sales were up by 37%. Currently, Walmart offers delivery at  2,450 locations and delivery at nearly 1,000 locations. It says it’s on track to offer pickup at 3,100 stores and delivery at 1,600 by the end of 2019.


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Julie Halpert
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